Resident churn isn’t a ghost story—it’s real, it’s costly, and it’s probably creeping up behind your NOI right now. Operators talk a big game about leasing velocity, but when it comes to keeping residents, too many are flying blind.
Let’s call it what it is: Retention is the unsexy cousin of leasing. Flashy move-in numbers feel good—until you realize your residents are quietly planning their exit strategy halfway through the lease. And the kicker? Most platforms aren’t telling you when—or why—they’re about to walk.
Resident turnover costs multifamily operators $3,000–$5,000 per unit, conservatively. That includes make-readies, marketing, vacant days, staff hours, and incentive stacking. Multiply that across dozens (or hundreds) of units, and suddenly, your rent roll is bleeding out.
But here’s the thing: The signs are always there.
Work orders spiking?
Rent payments getting erratic?
Social sentiment dipping on review sites?
That’s not noise. That’s foreshadowing.
Operators often focus on lagging indicators—occupancy rate, renewals, maybe a basic survey. But by the time those metrics flag an issue, the damage is done.
Here’s what you should be looking at:
Amenity usage drops (they’re disengaging)
Communication silence (they’ve ghosted your leasing team)
Maintenance sentiment (they’re fed up with being ignored)
Payment behavior changes (they’re debating if you’re worth it)
Stella connects those dots before the move-out notice hits your inbox.
Stella doesn’t wait for a resident to fill out a survey. She listens to everything else—the data trails your residents leave every day. From CRM activity to maintenance patterns, review sites to payment histories, Stella detects early warning signs and flags the residents most at risk of bouncing.
That means your onsite team can act before it’s too late—offering a fix, a convo, a renewal incentive that’s actually relevant.
No more guesswork. No more exorcisms.
Just smart, predictive intel that stops churn in its tracks.
Leasing fills units. Retention fills bank accounts. And Stella? She’s the one reading the tea leaves, whispering, “This one’s about to ghost you.”
Before churn haunts your portfolio, let Stella shine a light on what’s really going on.
👉 Book a demo and see how Stella surfaces resident risk before it shows up in your retention report.
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